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New food product development : global strategies and practices for successful innovation

Toschka, Holger Y., author.

Format:

Books

Publication Date

2025

Excerpt:

"With a new subtitle to reflect its global perspective and a new author, this book continues the

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Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

and a Brand -- Rationale for Building a Brand -- Organizational perspective -- Customer perspective

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Introduction to operations management : a strategic approach

Grütter, Anton.

Format:

Books

Publication Date

2010

Excerpt:

Operations: a systems perspective -- Process types -- Operations strategy -- Process management and

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

marketing budgets. He presents eight Challenger credos that stress bringing a fresh perspective to market

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The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

perspective, how to connect with customers more deeply, and how to tell their brand's story in a way that

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