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1. 
Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
by 
Nichols, David, 1967-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Behind the avatar : who plays games? -- Hankook Igyora! : the future of gaming -- Morphing giants : how
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2. 
Cover image for Balanced brand : how to balance the stakeholder forces that can make or break your business
Balanced brand : how to balance the stakeholder forces that can make or break your business
by 
Foley, John, 1955-
Format: 
Books
Publication Date 
2006
Excerpt: 
"Every stakeholder - customers, employees, shareholders, and community members - plays a role in
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