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1. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Strategic brand management / Elliott, Richard H., author.
Available: Copies:
2. 
Cover image for Positioning the brand : an inside-out approach
Positioning the brand : an inside-out approach
by 
Riezebos, H. J., 1960-
Format: 
Books
Publication Date 
2012
Excerpt: 
Product management.
Available: Copies:
3. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg
Format: 
Books
Publication Date 
2010
Excerpt: 
Product management.
Available: Copies:
4. 
Cover image for Product leadership : pathways to profitable innovation
Product leadership : pathways to profitable innovation
by 
Cooper, Robert G. (Robert Gravlin), 1943-
Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html
Format: 
Books
Publication Date 
2005
Excerpt: 
New products -- Management.
Available: Copies:
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