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1. 
Cover image for Brand management : Principles and Practices
Brand management : Principles and Practices
by 
Dutta, Kirti.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html
Format: 
Books
Publication Date 
2012
Excerpt: 
pricing? -- Pricing strategy and branding -- Distribution Strategy -- Introduction -- What is distribution
Available: Copies:
2. 
Cover image for What is branding?
What is branding?
by 
Healey, Matthew.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
outlines of its components (positioning, storytelling, design, pricing, and relationships), what it can be
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3. 
Cover image for Brand management : a theoretical and practical approach
Brand management : a theoretical and practical approach
by 
Riezebos, H. J., 1960-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management
Format: 
Books
Publication Date 
2003
Excerpt: 
the organisation -- App. 1. Price strategies and corresponding methods of pricing -- App. 2. The
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4. 
Cover image for Brand asset management : driving profitable growth through your brands
Brand asset management : driving profitable growth through your brands
by 
Davis, Scott M., 1964-
Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html
Format: 
Books
Publication Date 
2000
Excerpt: 
's Positioning -- Step Eight: Leveraging Your Brand to Maximize Channel Influence -- Step Nine: Pricing Your
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