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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Format:

Books

Publication Date

2009

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

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Managing service operations : design and implementation

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Excerpt:

Guiding readers through each stage in the design and implementation of service operations, this

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The hero and the outlaw : building extraordinary brands through the power of archetypes

Mark, Margaret.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/2001274378.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001274378.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001274378.html

Format:

Books

Publication Date

2001

Excerpt:

professionals can follow and replicate. Readers will learn how to understand the deep meaning of their product

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Eating the big fish : how challenger brands can compete against brand leaders

Morgan, Adam, 1969-

Table of contents http://catdir.loc.gov/catdir/toc/onix02/98028267.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009242156&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley041/98028267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley032/98028267.html

Format:

Books

Publication Date

1999

Excerpt:

Eating the big fish : how challenger brands can compete against brand leaders / Morgan, Adam, 1969-

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Brand warriors : corporate leaders share their winning strategies

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Excerpt:

Brand warriors : corporate leaders share their winning strategies / Gilmore, Fiona.

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