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49. 
Cover image for New food product development : global strategies and practices for successful innovation
by 
Toschka, Holger Y., author.
Format: 
Books
Publication Date 
2025
Excerpt: 
Food -- Research.
Available: Copies:
50. 
Cover image for How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-of-mouth -- The research base: 5,000 brand stories can't be wrong -- The five success factors of Gen Y brands
Available: Copies:
51. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
product development -- Packaging and product development -- New service innovation -- Market research and
Available: Copies:
52. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
? -- Research Techniques -- Secondary data search -- Survey of knowledgeable people -- Analysis of select cases
Available: Copies:
53. 
Cover image for Innovation management and new product development
by 
Trott, Paul.
Format: 
Books
Publication Date 
2012
Excerpt: 
product development -- Packaging and product development -- New service innovation -- Market research and
Available: Copies:
54. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
by 
Pruitt, John.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research, Industrial.
Available: Copies:
55. 
Cover image for From brand vision to brand evaluation : strategically building and sustaining brands
by 
De Chernatony, L. (Leslie)
Format: 
Books
Publication Date 
2006
Excerpt: 
wide consultancy and research with companies and provides a unique framework for brand management." "It
Available: Copies:
56. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research
Available: Copies:
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