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1. 
Cover image for How cool brands stay hot : branding to Generation Y
How cool brands stay hot : branding to Generation Y
by 
Bergh, Joeri van den, 1971-
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Conclusion -- 05.We all want unique brands -- How unique is your unique selling proposition? -- Brand DNA
Available: Copies:
2. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
In this new updated edition of the classic Matt Haig best-selling book, we're given the inside
Available: Copies:
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