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1. 
Cover image for What is branding?
What is branding?
by 
Healey, Matthew.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016784666&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
outlines of its components (positioning, storytelling, design, pricing, and relationships), what it can be
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2. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
The persona lifecycle : keeping people in mind throughout product design
by 
Pruitt, John.
Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Larry Constantine -- Storytelling and narrative / by Whitney Quesenbery -- Reality and design maps / by
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