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1.

Cover image for Innovation management and new product development

Innovation management and new product development

by

Trott, Paul VerfasserIn.

Format:

Books

Publication Date

2021

Excerpt:

1:OS-STUDENT

Available: Copies:

2.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

functional and emotional parts to give students a complete understanding of how brands operate and the

Available: Copies:

3.

Strategic brand management

by

Elliott, Richard H., author.

Format:

Books

Publication Date

2015

Excerpt:

1:OS-STUDENT

Available: Copies:

4.

Strategic brand management : building, measuring, and managing brand equity

by

Keller, Kevin Lane, 1956-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

5.

Brand revolution : rethinking brand identity

by

Sicard, Marie-Claude.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

6.

Cover image for How cool brands stay hot : branding to Generation Y

How cool brands stay hot : branding to Generation Y

by

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

7.

Grow the core : a practical workout to grow your core brand and business

by

Taylor, David, 1964-

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

8.

Cover image for Product management

Product management

by

Bothma, Neels.

Format:

Books

Publication Date

2013

Excerpt:

1:OS-STUDENT

Available: Copies:

9.

From brand vision to brand evaluation : the strategic process of growing and strengthening brands

by

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

10.

Positioning the brand : an inside-out approach

by

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

11.

Cover image for Innovation management and new product development

Innovation management and new product development

by

Trott, Paul.

Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780273736578

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

12.

Cover image for Brandstorm : surviving and thriving in the new consumer-led marketplace

Brandstorm : surviving and thriving in the new consumer-led marketplace

by

Nickles, Elizabeth.

Format:

Books

Publication Date

2012

Excerpt:

1:OS-STUDENT

Available: Copies:

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Subject: Product management.

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Author

De Chernatony, L. (Leslie)

(3)

Taylor, David, 1964-

(3)

(2)

Behrer, Mattias.

(2)

Elliott, Richard H., author.

(2)

Gilmore, Fiona.

(2)

Morgan, Adam, 1969-

(2)

Nichols, David, 1967-

(2)

Percy, Larry, author.

(2)

Pervan, Simon, author.

(2)

(2)

(1)

Annacchino, Marc A.

(1)

Ashworth, G. J. (Gregory John)

(1)

Baker, Michael John.

(1)

Bauer, Andreas.

(1)

Bergh, Joeri van den, 1971-

(1)

Bergh, Joeri van den.

(1)

Berndt, A. (Adele), 1966-

(1)

(1)

Brannan, Matthew J.

(1)

Britton, Terry.

(1)

Cheverton, Peter.

(1)

Cooper, Robert G. (Robert Gravlin), 1943-

(1)

Crainer, Stuart.

(1)

D'Alessandro, David F.

(1)

De Chernatony, Leslie, 1953-

(1)

(1)

(1)

(1)

Elliott, Richard, 1950-

(1)

(1)

Foley, John, 1955-

(1)

Gamble, Paul R.

(1)

Grinten, Jaap van der.

(1)

(1)

(1)

(1)

(1)

Jewett, William S.

(1)

(1)

Jooste, C. J. (Christiaan Johannes), 1947-

(1)

Kavaratzis, Mihalis.

(1)

Keller, Kevin Lane, 1956-

(1)

Kendrick, Julie.

(1)

King, John P. (John Paul), 1944-

(1)

Knapp, Duane E.

(1)

(1)

LaBonte, David A., 1953-

(1)

LaSalle, Diana, 1949-

(1)

Lehmann, Donald R.

(1)

Lehu, Jean-Marc.

(1)

Lindemann, Jan.

(1)

Lippincott Mercer (Firm)

(1)

Mark, Margaret.

(1)

Mathieson, Rick.

(1)

McDonald, Malcolm.

(1)

(1)

Nickles, Elizabeth.

(1)

Owens, Michele.

(1)

Parsons, Elizabeth.

(1)

Pearson, Carol, 1944-

(1)

(1)

Priola, Vincenza, 1970-

(1)

(1)

Reinertsen, Donald G., 1950-

(1)

Riezebos, H. J., 1960-

(1)

(1)

Shinkins, Sadie.

(1)

Sicard, Marie-Claude.

(1)

Smith, Preston G., 1941-

(1)

Trott, Paul VerfasserIn.

(1)

Wallace, Elaine.

(1)

Winer, Russell S.

(1)

Format

(57)

(1)

Item Category 1

Material Type

Language

(58)

Library

Shelf Location

Publication Date

Subject

Brand name products.

(21)

Branding (Marketing)

(12)

Brand name products -- Management.

(6)

Strategic planning.

(6)

(5)

Industrial management.

(4)

(4)

Consumer behavior.

(3)

(3)

Technische vernieuwing.

(3)

(3)

Changement organisationnel.

(2)

Corporate image.

(2)

Corporations -- Finance.

(2)

(2)

Gestion d'entreprise.

(2)

(2)

(2)

New products -- Management.

(2)

Organizational change.

(2)

Planification stratégique.

(2)

Product management -- Case studies.

(2)

Productontwikkeling.

(2)

Produits commerciaux -- Gestion.

(2)

Target marketing.

(2)

Technological innovations -- Management.

(2)

(2)

Wettbewerbsstrategie.

(2)

Young adult consumers.

(2)

Young consumers.

(2)

Administração da produção.

(1)

Administração industrial.

(1)

Brand name products -- Case studies.

(1)

Business and Management.

(1)

Chief executive officers.

(1)

Commerce mobile.

(1)

Computer games.

(1)

Creative ability in business.

(1)

Draadloze communicatie.

(1)

Electronic games industry.

(1)

Employee motivation.

(1)

Finanças das empresas.

(1)

(1)

Industrial design.

(1)

Industrial relations.

(1)

Innovationsmanagement.

(1)

Internet marketing.

(1)

(1)

Markalı ürünler.

(1)

Marketing -- Management.

(1)

Marketing -- Psychological aspects.

(1)

Marques de commerce.

(1)

Mobile commerce.

(1)

Mudança organizacional.

(1)

New products -- Management -- Case studies.

(1)

New products -- Marketing.

(1)

New products -- Planning.

(1)

New products -- Technological innovations.

(1)

Personnel management.

(1)

Place marketing -- Case studies.

(1)

Place marketing.

(1)

Planejamento estratégico.

(1)

Product life cycle.

(1)

Product management

(1)

Product management -- South Africa -- Case studies.

(1)

Product management -- South Africa.

(1)

Production -- Gestion.

(1)

Produits de marque -- Gestion.

(1)

Produits de marque.

(1)

Produits nouveaux -- Gestion.

(1)

Produits nouveaux.

(1)

Produktpolitik.

(1)

Quality of work life.

(1)

(1)

Relationship marketing.

(1)

Reliability (Engineering)

(1)

Reorganisation.

(1)

Research, Industrial.

(1)

Service industries -- Management.

(1)

Sociétés -- Finances.

(1)

Strategische planning.

(1)

Success in business.

(1)

Technische Innovation.

(1)

Technological innovations.

(1)

Wikis (Computer science)

(1)

(1)

Üretim yönetimi.

(1)

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