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How cool brands stay hot : branding to Generation Y

Bergh, Joeri van den, 1971-

Format:

Books

Publication Date

2013

Excerpt:

-of-mouth -- The research base: 5,000 brand stories can't be wrong -- The five success factors of Gen Y brands

Available: Copies:

Balanced brand : how to balance the stakeholder forces that can make or break your business

Foley, John, 1955-

Format:

Books

Publication Date

2006

Excerpt:

the overall success of a company. When corporate values are out of alignment with stakeholder values

Available: Copies:

Product leadership : pathways to profitable innovation

Cooper, Robert G. (Robert Gravlin), 1943-

Table of contents http://www.loc.gov/catdir/toc/ecip0420/2004017395.html

Format:

Books

Publication Date

2005

Excerpt:

's success - it tells how much they help. As we see time and time again, all the promotion in the world won

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Brand management : a theoretical and practical approach

Riezebos, H. J., 1960-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728565
Inhaltsverzeichnis Brand management

Format:

Books

Publication Date

2003

Excerpt:

on a successful brand -- 12. Critical success factors in brand damage -- 13. The value of a brand for

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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

: Positioning Your Brand for Success -- Step Six: Extending Your Brand -- Step Seven: Communicating Your Brand

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Brand warriors : corporate leaders share their winning strategies

Gilmore, Fiona.

Format:

Books

Publication Date

1999 1997

Excerpt:

Success in business.

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