Brand failures : the truth about the 100 biggest branding mistakes of all time / Haig, Matt.

Developing products in half the time : new rules, new tools / Smith, Preston G., 1941-

over time, how it uses technical and societal knowledge, and how it develops an attractive proposition

to specific category of customers -- Usage occasion and time -- Using corporate social responsibility

Time, money, and risks -- Reliability, durability, and robustness -- Strategies for reliability

's success - it tells how much they help. As we see time and time again, all the promotion in the world won

others are already reaching millions of customers, one at a time, wirelessly. In this book, Rick