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1. 
Cover image for Brand failures : the truth about the 100 biggest branding mistakes of all time
Brand failures : the truth about the 100 biggest branding mistakes of all time
by 
Haig, Matt.
Format: 
Books
Publication Date 
2011
Excerpt: 
Brand failures : the truth about the 100 biggest branding mistakes of all time / Haig, Matt.
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2. 
Cover image for Moment of truth : redefining the CEO's brand management agenda
Moment of truth : redefining the CEO's brand management agenda
by 
Bauer, Andreas.
Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Moment of truth : redefining the CEO's brand management agenda / Bauer, Andreas.
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3. 
Cover image for Grow the core : a practical workout to grow your core brand and business
Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
truth -- Morrisons and Castle Lite -- Using product to grow your core 2 More of what you want
Available: Copies:
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