Robustness development and reliability growth : value-adding strategies for new products and

Brand rejuvenation : how to protect, strengthen & add value to your brand to prevent it from

; Black's -- Adding value -- Molton Brown -- Packvertising -- innocent.

Equity -- Methods to Measure Brand Equity -- Brand value -- Brand strength -- Case Study: Measuring Brand

, building and maximizing brand value."--BOOK JACKET.

My kingdom for a horse : the key is value -- When is a banana not a banana? : the value experience

on a successful brand -- 12. Critical success factors in brand damage -- 13. The value of a brand for

Exist to Add Value -- The Best Way to Build a Brand -- Drivers of Brand Equity -- The BrandStrategy

This text shows marketing managers how to value and manage their company's brands as business

provides guidance for executives and managers looking to understand the value of innovation."--Jacket.