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From brand vision to brand evaluation : the strategic process of growing and strengthening brands

De Chernatony, L. (Leslie)

View this book online, via DawsonERA, both on- and off-campus

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Books

Publication Date

2012

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From brand vision to brand evaluation : the strategic process of growing and strengthening brands /

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Brand vision : how to energize your team to drive business growth

Taylor, David, 1964-

Table of contents only http://www.loc.gov/catdir/toc/ecip072/2006033488.html

Format:

Books

Publication Date

2006

Excerpt:

Brand vision : how to energize your team to drive business growth / Taylor, David, 1964-

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From brand vision to brand evaluation : strategically building and sustaining brands

De Chernatony, L. (Leslie)

Format:

Books

Publication Date

2006

Excerpt:

From brand vision to brand evaluation : strategically building and sustaining brands / De

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Positioning the brand : an inside-out approach

Riezebos, H. J., 1960-

Format:

Books

Publication Date

2012

Excerpt:

-- 2.2.History -- 2.3.Business orientation -- 2.4.Core competencies -- 2.5.Vision and mission -- 2.6

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The Brandmindset

Knapp, Duane E.

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00268911.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/00268911.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00268911.html

Format:

Books

Publication Date

2000

Excerpt:

Commitment to a BrandPromise -- A Mission, Vision, or Promise? -- BrandPromise Methodology.

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Brand asset management : driving profitable growth through your brands

Davis, Scott M., 1964-

Table of contents http://lcweb.loc.gov/catdir/toc/00008013.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/00008013.html
Publisher description http://catdir.loc.gov/catdir/description/wiley034/00008013.html

Format:

Books

Publication Date

2000

Excerpt:

-- Developing a Brand Vision -- Step One: Elements of a Brand Vision -- Determining Your BrandPicture -- Step

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