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1. 
Cover image for Brand management : Principles and Practices
by 
Dutta, Kirti.
Format: 
Books
Publication Date 
2012
Excerpt: 
explores brand architecture, brands over time, and boundary-less brands. Students will find this book
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2. 
Cover image for The brand gym : a practical workout to gain and retain brand leadership
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2010
Excerpt: 
template of the original version, the book consists of a programme of eight "Workouts" that will help
Available: Copies:
3. 
Cover image for Eating the big fish : how challenger brands can compete against brand leaders
by 
Morgan, Adam, 1969-
Format: 
Books
Publication Date 
2009
Excerpt: 
, Will, and the Circle of Rope.
Available: Copies:
4. 
Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
by 
Nichols, David, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
the gaming industry will evolve -- Press "start" to play : leveraging gaming for your brand -- Brands
Available: Copies:
5. 
Cover image for The hero and the outlaw : building extraordinary brands through the power of archetypes
by 
Mark, Margaret.
Format: 
Books
Publication Date 
2001
Excerpt: 
professionals can follow and replicate. Readers will learn how to understand the deep meaning of their product
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6. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
, BrandPromise: what should the brand uniquely promise? Third is Brand Blueprint: how will you communicate the
Available: Copies:
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