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1. 
Cover image for Branded lives : the production and consumption of meaning at work
by 
Brannan, Matthew J.
Format: 
Books
Publication Date 
2011
Excerpt: 
Branded lives : the production and consumption of meaning at work / Brannan, Matthew J.
Available: Copies:
2. 
Cover image for Grow the core : a practical workout to grow your core brand and business
by 
Taylor, David, 1964-
Format: 
Books
Publication Date 
2013
Excerpt: 
core -- Getting it right ... brand stretch can work -- Apple -- Getting it wrong ... brand ego tripping
Available: Copies:
3. 
Cover image for Shiny objects marketing : using simple human instincts to make your brand irresistible
by 
LaBonte, David A., 1953-
Format: 
Books
Publication Date 
2008
Excerpt: 
studies and examples, as well as interviews with marketers, he explains how to put these concepts to work
Available: Copies:
4. 
Cover image for The persona lifecycle : keeping people in mind throughout product design
by 
Pruitt, John.
Format: 
Books
Publication Date 
2006
Excerpt: 
personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype
Available: Copies:
5. 
Cover image for Brands & gaming : the computer gaming phenomenon and its impact on brands and businesses
by 
Nichols, David, 1967-
Format: 
Books
Publication Date 
2006
Excerpt: 
identified ... deploy weapons : brands in the gaming arena -- All work and no play? : culture and gaming
Available: Copies:
6. 
Cover image for Managing service operations : design and implementation
by 
Hollins, Bill.
Format: 
Books
Publication Date 
2006
Excerpt: 
Work design.
Available: Copies:
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