by
Brannan, Matthew J.
Format:
Books
Publication Date
2011
Excerpt:
Branded lives : the production and consumption of meaning at work / Brannan, Matthew J.
by
Taylor, David, 1964-
Format:
Books
Publication Date
2013
Excerpt:
core -- Getting it right ... brand stretch can work -- Apple -- Getting it wrong ... brand ego tripping
by
LaBonte, David A., 1953-
Format:
Books
Publication Date
2008
Excerpt:
studies and examples, as well as interviews with marketers, he explains how to put these concepts to work
by
Pruitt, John.
Table of contents http://www.loc.gov/catdir/toc/ecip066/2006000795.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0629/2006000795-d.html
Format:
Books
Publication Date
2006
Excerpt:
personas work : the psychological evidence / by Jonathan Grudin -- Appendix A: G4K organizational archetype
by
Nichols, David, 1967-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0643/2005056591-d.html
Format:
Books
Publication Date
2006
Excerpt:
identified ... deploy weapons : brands in the gaming arena -- All work and no play? : culture and gaming
by
Hollins, Bill.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html
Format:
Books
Publication Date
2006
Excerpt:
Work design.
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