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Strategic brand management

Elliott, Richard H., author.

Format:

Books

Publication Date

2018

Excerpt:

. Brand equity and brand building -- Brand equity -- Brand communication -- Measuring brand performance

Available: Copies:

Brand management : Principles and Practices

Dutta, Kirti.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1409/2012406408-t.html

Format:

Books

Publication Date

2012

Excerpt:

-- Defining Organizational Culture -- Organizational Culture and Brand Performance -- Strategic Brand Wheel

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The brand gym : a practical workout to gain and retain brand leadership

Taylor, David, 1964-

Cover image http://catalogimages.wiley.com/images/db/jimages/9780470686195.jpg

Format:

Books

Publication Date

2010

Excerpt:

performance. It is the ideal inspiration for creating growth in today's tough economic times. Following the

Available: Copies:

Moment of truth : redefining the CEO's brand management agenda

Bauer, Andreas.

Publisher description http://www.loc.gov/catdir/enhancements/fy0626/2005058610-d.html

Format:

Books

Publication Date

2006

Excerpt:

performance -- 10. Issues and questions -- 11. The CEO's moment of truth.

Available: Copies:

Managing service operations : design and implementation

Hollins, Bill.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0666/2006927097-d.html

Format:

Books

Publication Date

2006

Excerpt:

location and distribution -- Managing capacity and variations in demand -- Evaluation and performance

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