Writing winning proposals : PR cases

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Title:

Writing winning proposals : PR cases

Author:

Hagley, Tom.

ISBN:

9780205461011

Personal Author:

Publication Information:

Boston : Pearson Allyn and Bacon, c2006.

Physical Description:

x, 293 p. : ill. ; 28 cm.

General Note:

Includes index.

Subject Term:

Public relations.

Proposal writing in the social sciences.

Communication in organizations.

Copies:

Available:*

Library	Material Type	Item Barcode	Shelf Number	Copy	Status
Searching... 1:IIEMSA	1:GEN-BOOK	33168020375792	658.453 H145W 2006	1	Searching... Unknown

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Summary

Summary

Writing Winning Proposals: PR Cases shows readers how to develop successful public relations plans and allows them to apply their skills in ten diverse, real-world cases. Information is presented from the perspective of those who review public relations plans, so it shows specifically what plan reviewers want to see in a plan and how they want the information presented.

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