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1. 
Cover image for The shallows : what the Internet is doing to our brains
The shallows : what the Internet is doing to our brains
by 
Carr, Nicholas G., 1959-
Format: 
Books
Publication Date 
2010
Excerpt: 
the buoyancy of IQ scores -- The church of Google -- Search, memory -- On the writing of this book
Available: Copies:
2. 
Cover image for How customers think : essential insights into the mind of the market
How customers think : essential insights into the mind of the market
by 
Zaltman, Gerald.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1569001
Format: 
Books
Publication Date 
2003
Excerpt: 
consensus maps -- Memory's fragile power -- Memory, metaphor, and stories -- Stories and brands -- Part III
Available: Copies:
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