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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic

Available: Copies:

Strategic planning for public relations

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2009

Excerpt:

classroom, Smith walks readers through the critical steps for the formative research, strategic and tactical

Available: Copies:

Today's public relations : an introduction

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2006

Excerpt:

public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Format:

Books

Publication Date

2004

Excerpt:

's Origins and Evolution -- Trends in PR -- PR research -- Research: Planning Processes and Techniques

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=004032422&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1993

Excerpt:

's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and

Available: Copies:

This is PR : the realities of public relations

Newsom, Doug.

Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf

Format:

Books

Publication Date

1989

Excerpt:

Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal

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