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1. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
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2. 
Cover image for Public relations : contemporary issues and techniques
Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Table of contents http://catdir.loc.gov/catdir/toc/els041/2003064167.html
Format: 
Books
Publication Date 
2004
Excerpt: 
relations in political context -- Interview sketch 5: the role of lobbying -- Appendix 1: IPR Code of
Available: Copies:
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