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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
Available: Copies:
2. 
Cover image for Corporate communications : a 21st century primer
Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Advertising.
Available: Copies:
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