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Promotion : advertising, publicity, personal selling, sales promotion

Stanley, Richard E.

Format:

Books

Publication Date

1982

Excerpt:

Promotion : advertising, publicity, personal selling, sales promotion / Stanley, Richard E.

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Rethinking reputation : how PR trumps marketing and advertising in the new media world

Seitel, Fraser P.

Format:

Books

Publication Date

2012

Excerpt:

Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel

Available: Copies:

The fall of advertising and the rise of PR

Ries, Al.

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

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The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

Format:

Books

Publication Date

2002

Excerpt:

The fall of advertising and the rise of PR / Ries, Al.

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Introduction to communication. Course Book 7, Speech communication, public relations and advertising

Angelopoulo, G. C.

Format:

Books

Publication Date

1996

Excerpt:

advertising / Angelopoulo, G. C.

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Principles of strategic communication

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Advertising.

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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and

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The concise encyclopedia of communication

Donsbach, Wolfgang, 1949-

Format:

Books

Publication Date

2015

Excerpt:

Advertising.

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

BUSINESS & ECONOMICS -- Advertising & Promotion.

Available: Copies:

10.

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

advertising -- Public relations and selling -- Public relations and research -- The practice of public

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11.

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Advertising -- Developing the Message -- Visual Message -- Verbal Message -- Advertising Layout -- Advertising

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12.

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal

Available: Copies:

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