-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

market to take this particular approach to the field. It offers critical analysis of the subject, blended

continues to provide a critical analysis of the subject and a sophisticated blend of theory with real life

historical perspectives and multiple levels of analysis that fully contextualizes public relations, this book

Relations -- Part 3: THE PROCESS OF STRATEGIC PUBLIC RELATIONS. 10. Problem Discovery and Analysis -- 11

-- Strategic Planning -- Analysis of Key Publics -- Planning Sheet -- Elements of a Planning Sheet

? -- 13. How to create for your buyers -- An analysis of gobbledygook -- Poor writing: how did we get here

-- Research and analysis -- Communication theory and setting aims and objectives -- Knowing the publics and

management -- Managing planned public relations programmes -- Situation analysis -- Defining objectives