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1. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
and PR drive sales -- Online thought leadership to brand your organization as a trusted resource
Available: Copies:
2. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
public relations : cementing the brand / Patricia T. Whalen -- Investor relations for shareholder value
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Developing thought leadership content -- Forms of thought leadership content -- How to create thoughtful
Available: Copies:
4. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How
Available: Copies:
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