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Corporate reputation, the brand & the bottom line : powerful proven communication strategies for maximizing value

Haywood, Roger, 1939-

Table of contents http://www.loc.gov/catdir/toc/ecip0510/2005009330.html

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Books

Publication Date

2005

Excerpt:

Corporate reputation, the brand & the bottom line : powerful proven communication strategies

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

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Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian.

Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html

Format:

Books

Publication Date

2010 2009

Excerpt:

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and

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Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

Communication -- Vignette: It Takes Two to Tango -- Ch. 9. Issues Management and Risk Communication -- Vignette

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Corporate communications : a 21st century primer

Fernandez, Joseph, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0422/2004019688.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/2004019688-d.html

Format:

Books

Publication Date

2004

Excerpt:

Corporate communications : a 21st century primer / Fernandez, Joseph, 1968-

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