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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
-- Campaign plan book -- Campaign schedule -- Campaign budget -- What's next? -- Planning example 8B
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2. 
Cover image for Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
schedule, assign responsibilities and establish budget -- 12: Devise monitoring and measurement systems and
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2011
Excerpt: 
the right time - for a fraction of the cost of a big-budget advertising campaign. This new, updated
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4. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
that cost a fraction of your big-budget advertising campaign. Rather than bombard them with advertising
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