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Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

relations management -- Public relations and the consumer -- Business-to-business public relations -- Public

Available: Copies:

Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

Available: Copies:

Handbook of public relations

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

Available: Copies:

The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning

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Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

Business writing.

Available: Copies:

Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

Capabilities Needed for the Strategic Management Role / Anne Gregory -- 5.Strategy-Making and Planning in the

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Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Social responsibility of business.

Available: Copies:

Essentials of effective public relations for Sub-Saharan Africa

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/fy0607/2005447770.html

Format:

Books

Publication Date

2002

Excerpt:

: defining public relations problems -- Step two: planning and programming -- Step three: taking action and

Available: Copies:

Effective public relations

Cutlip, Scott M.

Format:

Books

Publication Date

2000

Excerpt:

Problems. Ch. 11. Step Two: Planning and Programming. Ch. 12. Step Three: Taking Action and Communicating

Available: Copies:

10.

Effective public relations

Cutlip, Scott M.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www.gbv.de/dms/hbz/toc/ht006410001.pdf
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006556520&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1994

Excerpt:

communicating -- Step four: Evaluating the program -- PART IV: THE PRACTICE: Business and industry -- Government

Available: Copies:

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