Strategic planning for public relations / Smith, Ronald D., 1948- author.

-- Corporate image, reputation and identity -- Public relations, propaganda and the psychology of persuasion

image and corporate identity -- Corporate social investment -- Public relations, issues and crisis

-- Strategic Planning -- Analysis of Key Publics -- Planning Sheet -- Elements of a Planning Sheet

Interactive Tactics -- Part 5: PUBLIC RELATIONS PRACTICE IN CONTEXT. 17. Corporate Sector -- 18. Nonprofit

/ Charlene Lake, Tony Calandro -- Environmental communication: a matter of relationship, trust and planning

-- 6.Corporate Branding and Corporate Reputation / Ian Grime -- 7.Managing Public Affairs and Lobbying

communication -- Planning for crisis situations -- Corporate information -- Handling the crisis -- Conclusions

relations industry -- Interview sketch 1: defining public relations -- Public relations planning and