Public relations practices : managerial case studies and problems. Center, Allen H.

International and intercultural public relations : a campaign case approach / Parkinson, Michael G.

questions, a contemporary global case study, a career profile of a current practitioner, end

: case studies -- Appendix -- Glossary -- References -- Index.

with theory and real-life application, making use of a number of pedagogical features including case

technologies on PR as well as updated case studies and examples throughout the book to engage students of this

Public relations -- Case studies.

Profile -- Backgrounder -- Writing about Issues -- How-To Article -- Question-and-Answer Feature -- Case

broad coverage tackles the tough issues in the industry, and international case studies are used to

-- Case studies.

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

Preface -- Part I : Mastering the basics. The importance of public relations : Case: UPS faces