Public relations practices : managerial case studies and problems. Center, Allen H.

: case studies -- Appendix -- Glossary -- References -- Index.

with theory and real-life application, making use of a number of pedagogical features including case

technologies on PR as well as updated case studies and examples throughout the book to engage students of this

Public relations -- Case studies.

-- Case studies.

broad coverage tackles the tough issues in the industry, and international case studies are used to

information on how to measure the success of your campaigns; a range of new tools; fresh case studies

Illustrated with examples and case studies, this book is vital reading for students, practitioners

Public relations -- Case studies.

public relations campaigns and case studies coursework."--BOOK JACKET.

Packed with examples and case studies, this guide shows in a clear and practical way how issues and