Positioning theory and strategic communication : a new approach to public relations research and

Routledge new directions in public relations and communication research

Routledge new directions in public relations & communication research.

Formative research -- Strategy -- Tactics -- Evaluative research.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

-- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives

Research; Phase 2: Strategy; Phase 3: Tactics; Phase 4: Evaluative Research -- Effective Creativity.

Exploring public relations : global strategic communication / Tench, Ralph, author.

communication: the spoken word -- Business communication -- Television and video technology -- Direct

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

of Communication -- Object of Communication -- Effect of Communication -- Communication and

relations -- Public relations writing -- Writing for the eye and ear -- Integrated marketing communications