communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

Social media and public relations : eight new practices for the PR professional / Breakenridge

"marketing" roles -- Community managers and customer service 2.0 -- Socialization of communication and

campaigns and other types of strategic communication. Implementing the pragmatic, in-depth approach of the