Strategic planning for public relations / Smith, Ronald D., 1948- author.

Principles of strategic communication / Holtzhausen, Derina Rhoda, author.

Strategic planning for public relations / Smith, Ronald D., 1948- author.

Exploring public relations : global strategic communication / Tench, Ralph, author.

relations -- Internal communication -- Planning a public relations programme -- Print and electronic media

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

Wadsworth series in mass communication and journalism

Communication in management.

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953-

Strategic planning for public relations / Smith, Ronald D., 1948-

-- Monitoring and managing issues -- Selecting media, technologies, and communication tools -- Publicity