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000IIE
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1. 
Cover image for Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Formative research -- Strategy -- Tactics -- Evaluative research.
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2. 
Cover image for Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
, promotion, and writing -- Collaborative decision making -- Building a career -- The future of public
Available: Copies:
3. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
in Decision Making -- The Internal Department -- The Department's Advantages -- The Department
Available: Copies:
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