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1. 
Cover image for Public relations : strategies and tactics
Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
Professionalism -- Public Relations Departments and Firms -- pt. 2. Process: Research -- Program Planning
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2. 
Cover image for Effective public relations
Effective public relations
by 
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-- What Roles Research Tells Us -- Technicians Versus Managers -- Environmental Influences -- Scanning and
Available: Copies:
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