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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
; Errors of logic; Statistics -- Pathos: appeal to sentiment -- Planning example 6B: Determining message
Available: Copies:
2. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
Release -- Announcement Release -- Follow-Up Release -- Rewriting -- Common Errors in News Releases -- Why
Available: Copies:
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