-- Strategies -- Tactics -- Implementation -- Reporting and evaluation -- Formulating an integrated campaign

-- When to evaluate -- How to evaluate -- Data analysis -- Ultimate evaluation: value-added public

public relations planning and management -- Public relations programme research and evaluation

. Program Planning -- 12. Campaign Implementation -- 13. Program Evaluation and Campaign Follow-Up. Part 4

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

Evaluation -- Blog -- Blog versus Website -- Attracting Readers -- Blog Name -- Blog Content -- Writing Blog

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

procedures -- Control -- Coordination -- Tactical implementation -- Monitoring and evaluation -- Conclusions

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

Evaluation Methods -- Benjamin Franklin's Prudential Algebra Technique -- External Evaluation -- You Decide

planning, and plan evaluation phases of the process.".