IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
3 Results Found Subscribe to search results
000IIE
Print
1. 
Cover image for Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
Social media and public relations : eight new practices for the PR professional
by 
Breakenridge, Deirdre.
Format: 
Books
Publication Date 
2012
Excerpt: 
-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member
Available: Copies:
2. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Exercises -- Chapter 13: Writing advertising copy -- Advertising as a persuasive force -- Appeal
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
-- How blog mentions drive mainstream media stories -- Launching ideas with the U.S. Air Force -- How to
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Item Available
Advanced Search Location