The future of excellence in public relations and communication management : challenges for the next

investigates some of the new approaches that are starting to emerge. It poses the questions that modern PR

About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- The context of public

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs

first vertex of the positioning triangle -- Enacting the position in public relations: the second vertex

Social media and public relations : eight new practices for the PR professional / Breakenridge

The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-

PR today : the authoritative guide to public relations / Morris, Trevor.

Thoughts on Impropaganda --Chapter 18: The Future of Creativity -- The Creative Range -- The Information

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media / Morris

publics in a globalized world -- Implications for international practice -- Capturing the synergy of the

evidence presented in an accessible style. It develops thinking on the most important question facing PR