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The future of excellence in public relations and communication management : challenges for the next generation

Grunig, James E.

Format:

Books

Publication Date

2007 2006

Excerpt:

The future of excellence in public relations and communication management : challenges for the next

Available: Copies:

Digital PR

Whatmough, Danny, author.

Format:

Books

Publication Date

2019

Excerpt:

studying PR or coming into the industry as it will those who are hardened professionals facing a future

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Exploring public relations : global strategic communication

Tench, Ralph, author.

Format:

Books

Publication Date

2017

Excerpt:

-- What next? future issues for public relations -- Glossary -- Index.

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

"The pioneering guide to the future of marketing, The New Rules of Marketing & PR, has been updated

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Positioning theory and strategic communication : a new approach to public relations research and practice

James, Melanie, author.

EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=798115&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

designing public relations strategies: positioning extreme poverty -- Future directions for positioning

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Social media and public relations : eight new practices for the PR professional

Breakenridge, Deirdre.

Format:

Books

Publication Date

2012

Excerpt:

; change agent -- The future of pr and social media.

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

, Elliot S. Schreiber -- Industries and organizations: The automotive industry: A race to the future / Ray

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PR today : the authoritative guide to public relations

Morris, Trevor.

Format:

Books

Publication Date

2012

Excerpt:

social responsibility -- Chapter 11: PR and ethics -- Chapter 12: PR and the future -- Further Reading

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Creativity in public relations

Green, Andy, 1958-

Format:

Books

Publication Date

2010

Excerpt:

Thoughts on Impropaganda --Chapter 18: The Future of Creativity -- The Creative Range -- The Information

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10.

PR - a persuasive industry? : spin, public relations, and the shaping of the modern media

Morris, Trevor.

Format:

Books

Publication Date

2008

Excerpt:

is it good for us? -- 14. The future of PR -- 15. In defence of PR.

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11.

International public relations : negotiating culture, identity, and power

Curtin, Patricia A. (Patricia Ann), 1955-

Format:

Books

Publication Date

2007

Excerpt:

considerations in global practice -- The future of international public relations practice.

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12.

Rethinking public relations : PR propaganda and democracy

Moloney, Kevin, 1943-

Format:

Books

Publication Date

2006

Excerpt:

A great Niagara of PR -- PR from top to bottom -- A future with PR -- PR and propaganda -- PR

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