-- Research, Part I: Diagnosis & developmental research -- Research, Part II: Goals -- Objectives

-- Objective -- What's next? -- Planning example 4: Establishing goals and objectives -- Checklist 4: Goals and

: Prepare forecasts -- 5: Write statements of objectives -- 6: Prepare statements of goals -- Example 1

-- Goals, objectives, and strategy -- Implementation and budgeting -- Evaluation -- PR communications for

: the basics -- Think like a publisher -- Tell your organization's story directly -- Know the goals and

organization -- Step 3, analyzing the publics -- Phase two: strategy -- Step 4, establishing goals and

: Corporate Speech-Free, Free for Some, or Not at All? Chapter Goals -- Ch. 8. Issues Management and Crisis

-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages