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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

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Books

Publication Date

2015

Excerpt:

/2015018031-b.html">https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html</a>

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Planning and managing public relations campaigns : a strategic approach

Gregory, Anne, 1953-

View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html

Format:

Books

Publication Date

2010

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html">http

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Public relations : principles and practice

Kitchen, Philip J.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html

Format:

Books

Publication Date

2010

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html">http

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Putting the public back in public relations : how social media is reinventing the aging business of PR

Solis, Brian.

Kazalo vsebine http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html

Format:

Books

Publication Date

2010 2009

Excerpt:

Kazalo vsebine <a href="http://catdir.loc.gov/catdir/toc/fy0904/2008041937.html">http://catdir

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Becoming a public relations writer : a writing process workbook for the profession

Smith, Ronald D., 1948-

Table of contents only http://www.loc.gov/catdir/toc/ecip0719/2007021602.html

Format:

Books

Publication Date

2008

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip0719/2007021602.html">http://www

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Risk issues and crisis management in public relations : a casebook of best practice

Regester, Michael.

Table of contents Kostenfrei
Inhaltsverzeichnis
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017122966&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/enhancements/fy0837/2008006549-t.html">http

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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html">http://catdir

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The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/toc/ecip077/2006101785.html">http://www

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Reputation management : the key to successful public relations and corporate communication

Doorley, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0713/2007297462.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0743/2007297462-d.html

Format:

Books

Publication Date

2007

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/fy0713/2007297462.html">http://catdir

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10.

Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html">http://catdir

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11.

Effective public relations

Cutlip, Scott M.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html">http://catdir

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12.

Gaining influence in public relations : the role of resistance in practice

Berger, Bruce K.

Table of contents only http://www.loc.gov/catdir/enhancements/fy0629/2005049943-t.html

Format:

Books

Publication Date

2006

Excerpt:

Table of contents only <a href="http://www.loc.gov/catdir/enhancements/fy0629/2005049943-t.html

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