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Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
) -- 3. Selling Against the Pain (Applying Salve to the Wound) -- 4. Getting the Commitment (Healing the
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by 
Brown, Michael, 1948-
Format: 
Books
Publication Date 
2002
Excerpt: 
Making effective media happen : a simple and practical guide for successfully dealing with the
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