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1. 
Cover image for Reputation management : the key to successful public relations and corporate communication
by 
Doorley, John, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Reputation management : the key to successful public relations and corporate communication /
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2. 
Cover image for Public relations : strategies and tactics
by 
Wilcox, Dennis L.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing
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3. 
Cover image for The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of strategic public relations and integrated communications / Caywood, Clarke L., 1947-
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4. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2000
Excerpt: 
. Theoretical Underpinnings: Adjustment and Adaptation. Ch. 8. Communication and Public Opinion. Ch. 9. Media
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5. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
1994
Excerpt: 
communicating -- Step four: Evaluating the program -- PART IV: THE PRACTICE: Business and industry -- Government
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