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1. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
increases information on social media, with a reformatting of the Tactics section to highlight internet
Available: Copies:
2. 
Cover image for Strategic planning for public relations
Strategic planning for public relations
by 
Smith, Ronald D., 1948- author.
Format: 
Books
Publication Date 
2017
Excerpt: 
: Publicity; Newsworthy information; Generating news; News peg; Transparent communication -- Media theory and
Available: Copies:
3. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
by 
Scott, David Meerman, author.
Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html
Format: 
Books
Publication Date 
2015
Excerpt: 
world ; delivers revised and expanded information on techniques like Inbound Marketing, Content
Available: Copies:
4. 
Cover image for The concise encyclopedia of communication
The concise encyclopedia of communication
by 
Donsbach, Wolfgang, 1949-
Format: 
Books
Publication Date 
2015
Excerpt: 
Information resources.
Available: Copies:
5. 
Cover image for Pathways to public relations : histories of practice and profession
Pathways to public relations : histories of practice and profession
by 
St. John, Burton, 1957-
Format: 
Books
Publication Date 
2014
Excerpt: 
a window into the development of public relations in Nigeria: from information management to social
Available: Copies:
6. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Objectivity -- Neutrality -- Accuracy -- Newsworthy Information -- Legal Issues -- Defamation -- Privacy -- 8
Available: Copies:
7. 
Cover image for The handbook of strategic public relations and integrated communications
The handbook of strategic public relations and integrated communications
by 
Caywood, Clarke L., 1947-
Format: 
Books
Publication Date 
2012
Excerpt: 
information: Portal to the public / Brent Baker -- Broadcast media as broadcast public relations / Tim Larson
Available: Copies:
8. 
Cover image for Public relations writing : form and style
Public relations writing : form and style
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Persuasion -- Opinion formation and change -- Opinion, attitude and belief -- Models of attitude formation
Available: Copies:
9. 
Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
by 
Scott, David Meerman.
Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg
Format: 
Books
Publication Date 
2011
Excerpt: 
information on how to measure the success of your campaigns; a range of new tools; fresh case studies
Available: Copies:
10. 
Cover image for Planning and managing public relations campaigns : a strategic approach
Planning and managing public relations campaigns : a strategic approach
by 
Gregory, Anne, 1953-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1114/2010002521-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1114
Available: Copies:
11. 
Cover image for Public relations : principles and practice
Public relations : principles and practice
by 
Kitchen, Philip J.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/97005338-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1301/97005338-d.html
Format: 
Books
Publication Date 
2010
Excerpt: 
Contributor biographical information <a href="http://catdir.loc.gov/catdir/enhancements/fy1302
Available: Copies:
12. 
Cover image for Creativity in public relations
Creativity in public relations
by 
Green, Andy, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 4: The Creative Process -- The Five Is -- Information -- Incubation -- Illumination -- Integration
Available: Copies:
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