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Strategic planning for public relations

Smith, Ronald D., 1948- author.

Format:

Books

Publication Date

2017

Excerpt:

-- Advertising -- Public Relations in the Public Interest -- Strategic Public Relations : Phase 1: Formative

Available: Copies:

Becoming a public relations writer : a writing workbook for emerging and established media

Smith, Ronald D., 1948-

Format:

Books

Publication Date

2012

Excerpt:

Schedule -- 16.Direct Mail and Online Appeal -- Making Appeals -- Reader Interest -- Writing the Appeal

Available: Copies:

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

Available: Copies:

Strategic issues management : organizations and public policy challenges

Heath, Robert L. (Robert Lawrence), 1941-

Format:

Books

Publication Date

2009

Excerpt:

) Vignette: Wal-Mart's Makeover? -- Ch. 5. Special Interest Activities as Foes or Allies -- Vignette: Fast

Available: Copies:

The public relations writer's handbook : the digital age

Aronson, Merry.

Table of contents only http://www.loc.gov/catdir/toc/ecip077/2006101785.html

Format:

Books

Publication Date

2007

Excerpt:

story newsworthy -- 3. The pitch : creating media interest -- 4. The biography and backgrounder

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Rethinking public relations : PR propaganda and democracy

Moloney, Kevin, 1943-

Format:

Books

Publication Date

2006

Excerpt:

designed to appeal to final-year undergraduates, postgraduates and all those with an interest in public

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