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Print
by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2012
Excerpt: 
Rethinking reputation : how PR trumps marketing and advertising in the new media world / Seitel
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5. 
Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly
by 
Scott, David Meerman.
Format: 
Books
Publication Date 
2007
Excerpt: 
The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing
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6. 
Cover image for Public relations : contemporary issues and techniques
by 
Baines, Paul, 1973-
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Introduction -- The psychology of public relations communication -- Marketing public relations -- The public
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by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
organisation -- The performance dimensions of public relations: campaign planning and management -- Marketing
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by 
Seitel, Fraser P.
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Ch. 9. Crisis Management -- Ch. 10. Integrated Marketing Communications -- Ch. 11. Public Relations
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by 
Phillips, David.
Format: 
Books
Publication Date 
2001
Excerpt: 
Internet marketing.
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by 
Kohl, Susan, 1959-
Format: 
Books
Publication Date 
2000
Excerpt: 
Internet marketing.
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