by
Smith, Ronald D., 1948-
Format:
Books
Publication Date
2012
Excerpt:
-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories
by
Bobbitt, Randy, 1955-
Format:
Books
Publication Date
2009
Excerpt:
-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages
by
Cutlip, Scott M.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0514/2005016701.html
Format:
Books
Publication Date
2006
Excerpt:
's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal
by
Heath, Robert L. (Robert Lawrence), 1941-
Format:
Books
Publication Date
2006
Excerpt:
public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements
by
McCusker, Gerry, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html
Format:
Books
Publication Date
2006 2005
Excerpt:
down -- Speeches -- CEO caught pie-eyed -- Spokespeople -- Legal eagle sings the blues -- Sports PR
by
Newsom, Doug.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2003116248-t.html
Format:
Books
Publication Date
2005
Excerpt:
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
by
Newsom, Doug.
Format:
Books
Publication Date
1993
Excerpt:
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
by
Newsom, Doug.
Table of contents http://www.gbv.de/dms/bowker/toc/9780534101404.pdf
Format:
Books
Publication Date
1989
Excerpt:
Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal
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