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1. 
Cover image for Becoming a public relations writer : a writing workbook for emerging and established media
by 
Smith, Ronald D., 1948-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Researching the Topic -- Casual Research -- Secondary Research -- Primary Research -- Media Directories
Available: Copies:
2. 
Cover image for Developing the public relations campaign : a team-based approach
by 
Bobbitt, Randy, 1955-
Format: 
Books
Publication Date 
2009
Excerpt: 
-- Planning : background research -- Planning : primary research -- Planning : goals and objectives, messages
Available: Copies:
3. 
Cover image for Effective public relations
by 
Cutlip, Scott M.
Format: 
Books
Publication Date 
2006
Excerpt: 
's Disadvantages -- Titles and Reporting Relationships -- Working with Other Departments -- Marketing -- Legal
Available: Copies:
4. 
Cover image for Today's public relations : an introduction
by 
Heath, Robert L. (Robert Lawrence), 1941-
Format: 
Books
Publication Date 
2006
Excerpt: 
public relationships -- Managing mutually beneficial relationships -- The value of research -- Elements
Available: Copies:
5. 
Cover image for Public relations disasters : talespin--inside stories and lessons learnt
by 
McCusker, Gerry, 1962-
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
down -- Speeches -- CEO caught pie-eyed -- Spokespeople -- Legal eagle sings the blues -- Sports PR
Available: Copies:
6. 
Cover image for Public relations writing : form & style.
by 
Newsom, Doug.
Format: 
Books
Publication Date 
2005
Excerpt: 
Responsibilities of the PR Writer -- Persuasion -- Research for the Public Relations Writer -- Writing Principles
Available: Copies:
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1993
Excerpt: 
's Origins and Evolution. 3. PR's Future -- pt. 2. Research For PR. 4. Research for Backgrounding and
Available: Copies:
8. 
Cover image for This is PR : the realities of public relations
by 
Newsom, Doug.
Format: 
Books
Publication Date 
1989
Excerpt: 
Public relations: role and origins -- Research areas in public relations -- PR's ethical and legal
Available: Copies:
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