public relations planning and management -- Public relations programme research and evaluation

-- Communication --Evaluation -- pt. 3. Strategy: Public Opinion and Persuasion -- Conflict Management: Dealing

-- Reputation management -- Crisis management : public relations centre stage -- Corporate social responsibility

business -- pt. C. The broader context -- Issues and crisis management -- Ethics, legalities, and corporate

Department -- Retaining Outside Counsel -- Public Relations Starts with Top Management -- Staff Role -- Role

communication -- Public relations research and evaluation -- Audiences, stakeholders, publics -- Corporate image

. Definitions of Selected Terms Used in Public Relations Evaluation -- App. D. Audiovisual Supports -- App. E